Christian Capuani - UX & CRO Manager

Christian Capuani

UX & CRO Manager

Analyzing data, understanding people, designing better experiences


UX researcher & designer and conversion rate optimization specialist. Exploring data and user behaviors is my daily commitment to design better digital experiences. I like tests, numbers and heatmaps, but I especially love to discover what they hide: people and their needs.

My professional background


Senior CRO specialist / UX researcher & designer
Pro Web Consulting - Cerved ON Marketing Services, Jun 2018 - current

I manage CRO projects by conducting expert reviews and user research. My duties also include the design of wireframes and prototypes to guide the development phase.

Research and testing methods: competitive benchmark, expert review, heuristic evaluation, data analysis, funnel analysis, form analysis, in-page user behavior analysis (mouse tracking), online survey, A/B testing, remote user testing.

Service and product design activities: personas, customer journey map, flow design, requirements specification, wireframing, prototype testing.

UX researcher, Data Analyst
Conflux, feb 2018 - may 2018

UX researcher, Interaction designer
Digilab Sapienza, dec 2015 - dec 2016

UX researcher, Interaction designer
freelance, jan 2013 - dec 2016

Il Messaggero, feb 2004 - aug 2015

Qualifications and certifications


Cultural studies and digital communication
Master's degree, Sapienza University (Rome)

Communication sciences and technologies
Bachelor's degree, Sapienza University (Rome)

NNg Nielsen Norman Group
Nielsen Norman Group

NN/g UX Certified

IxDF - Interaction Design Foundation
Interaction Design Foundation (IDF)

7 courses completed

Google Analytics
Google Skillshop

Google Analytics IQ

Optimizely Academy

Optimizely X certifications

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